skip to content
Logo featuring aizawa attractor and text reading Sash Catanzarite

About

Sash Catanzarite wearing his daughter in a front pack

I’m a serial founder turned hands-on coach.

I was the cofounder of Tradesy, a marketplace for preowned fashion which aimed to make the industry more sustainable by extending the lifecycle of products. We raised $150M+ from KPCB and others with John Doerr on the board, grew to over 7M members, and generated over $1.5B in sales from re-circulated fashion before being acquired by the european market leader in the same space.

At Tradesy we went through the classic hyper growth startup rollercoaster. Once we found product market fit we grew from $200k to $150M in annual revenue in under 3 years, raised a bunch of money, and hired a ton of people.

And then everything started to break down. Execution slowed, growth plateaued, the company stopped feeling like a startup, and my job stopped being fun.

Over the next few years, I rebuilt the organization from the ground up based on first principles, and developed frameworks that allowed us to reignite the energy that we felt as a six person startup. As a result, we were able to kickstart growth, become the most efficient company in our market, and reach a successful nine-figure exit.

Through this journey I fell in love with organizational dynamics and the challenge of scaling startup energy. I’m consolidating and sharing many of these learnings in Group Flow, an organizational dynamics framework that maps how energy and consciousness flow through groups, and provides tools to diagnose dysfunctional patterns and transform them into states of optimal creativity, performance, and fulfillment.

In addition to Tradesy, I cofounded and sold a sustainable diaper company called Boo, built the backend and operational stack for a successful in-home healthcare company, led creative for an interactive agency that built web and mobile applications for clients like Levis, Armani Exchange, Random House, the Economist, and AEG, and was on the founding team at a local search startup where I started as an intern and ended up as Chief Product Officer.

I started my career as a designer, and wrote a lot of code in the early years at Tradesy. I still love designing and writing code, and I use side projects and new entrepreneurial ideas to learn new technologies and keep my skills sharp.

I’m also a dad, dog lover, meditator, yogi, fan of live music, and outdoor enthusiast. You can find me hiking, biking, and exploring the Pacific Northwest on the weekends.

My personal mission is to foster what I think of as Montessori Schools for adults: environments where work feels like play and groups can achieve a state of flow in which extraordinary things are possible.